"I went to Target and just bought one thing," said no one, ever. Target has always been our go-to for things we need—and don't need—from beauty products to shoes to bathing suits to home decor. But now, there's even more of a reason to head over to your local Tarjay—they're selling limited-edition rosé bouquets and matching pink cupcakes, just in time for Mother's Day. Or any day, really.
Target first introduced the brand Yes Way Rosé to customers back in February 2018, when it was the first massive retailer to put the brand's wine on its shelves. Fast-forward to today, and Yes Way Rosé has become such a crowd favorite that the big box store decided to expand its lineup. You'll officially be able to find Yes Way Rosé's blush-colored roses (which cost $17 a bouquet, FYI), a four-pack of cupcakes ($3.99), and its jumbo cupcake ($2.99) in stores starting April 21. Act quickly, though—the collab is only available until May 12.
If that isn't enough rosé for you—you lush, you—Target's ALSO selling Yes Way Rosé in cans (perfect for poolside parties, amirite?!) and an exclusive edition of the company's manifesto, Yes Way Rosé: A Guide to the Pink Wine State of Mind, which includes a letter from the founders you won't find in copies sold elsewhere.
A rosé a day keeps the doctor away—or something like that.
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