IKEA has long been a go-to for affordable furniture and home goods. In the future, you may be able to rent furniture from the retailer, thanks to a new service being tested. According to Digiday, IKEA is testing a subscription-based furniture leasing model, which will begin in Switzerland later this month.
The service will allow IKEA customers to lease furniture for a certain period of time, and once that leasing period is up, IKEA will re-furbish the items to be reused. Vox reports that the program will begin by leasing desks and chairs, but pricing options haven't been d yet.
IKEA reportedly hopes that the test will lead to "scaleable subscription services." IKEA's objectives are to create repeat business, drive traffic in its stores, and appeal to a younger market.
Leasing furniture from IKEA would be a game-changer for all kinds of spaces—particularly awkward spaces, or first apartments, where you're trying to figure out what works, and what feels like you. It would be so nice to rent a bookcase or couch, and then be able to hand it back to IKEA, rather than worrying about trying to sell it or transport it when you move.
Torbjorn Loof, who is in charge of Inter Ikea, told the Financial Times, "We will work together with partners so you can actually lease your furniture. When the leasing period is over, you hand it back and you might lease something else. And instead of throwing those away, we refurbish them a little and we could sell them, prolonging the life cycle of the products."
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