Brace yourselves, because your favorite stationery brand? Yeah, it's about to take over your home. Rifle Paper Co. just launched a totally stunning line of rugs and pillows in collaboration with Loloi, all with the same beautiful, hand-painted illustrations you already know and love from Rifle Paper Co. founder Anna Bond.
Hand-painting designs for rugs turned out to be a little bit of a challenge for Bond, but as you can see from the collection, it was oh-so-worth it in the end.
"One of the biggest challenges for me was scale," Bond explained. "I hand-paint my illustrations with gouache and typically paint products in the scale in which they will be produced. Of course, that is not quite possible with rugs, so I was continually tweaking and leaning on Loloi’s expertise to make sure the designs would execute properly in a larger scale. We also had to work to recreate colors and painted texture within each construction method as each has its own limitations to color, hook size, and so on."
In terms of design, Bond says she wanted the collection to both represent the vibrant, colorful patterns that customers love about Rifle Paper Co., but with a more neutral twist, noting that she was inspired by her own home decor.
"I wanted to be sure that our collection not only had the vibrant florals and colors you would expect from our brand, but also more neutral palettes that could be versatile and fit in any home," she said. "My home is more [of a] neutral 'blank slate' where I can dream up products in vibrant colors, so this is something I personally took into consideration. Throughout the collection we tried to find a balance and make sure we hit a spectrum of color palettes and moods."
There are three different collections in the line, each of which has its own personality and aesthetic: Les Fleurs, Palais, and Nairi. The Les Fleurs collection is all about florals that pop, much like the brand's iconic stationery designs, and is made with 100 percent wool that's handcrafted by artisans in India. The Palais collection is playful and full of whimsy, with bright, fun colors printed on a soft polyester base. And the Nairi collection has a vintage-meets-modern aesthetic and a neutral color palette, with a soft, shed and stain-resistant pile that's power-loomed in Turkey.
The Rifle Paper Co. x Loloi collaboration debuted earlier in October at High Point Market in North Carolina, and Bond noted that the Palais collection was a particular stand-out there. "Palais has been getting an incredible response," she explained, "for the variety of designs and because it’s digitally printed, which means each rug is packed with color and the price points are very accessible."
The rugs in the collection range from $50 to $1,310, while the pillows range from $30 to $60 and are available at Rifle Paper Co. and select retailers as of Oct. 29.
Oh, and if you're already obsessed with this new line, just know that there's more in the works. "As huge fans of Anna Bond and the Rifle Paper Co. aesthetic, we've genuinely enjoyed the collaborative process with their talented team," Loloi's principal Cyrus Loloi said in a press release. "This fall is only the beginning—expect lots of new rugs and pillows for years to come."
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