Oh, Ikea: The purveyor of 50-cent hot dogs, modern bookshelves that can be found (and found hacked) in just about any home, anywhere, and $60 lamps that become design mainstays, is launching a new line of products that's totally self-aware — and challenges you to be, too.
The Swedish company recently announced a collaboration with Off-White founder (and soon-to-be Louis Vuitton Men's Artistic Director) Virgil Abloh, and its whole purpose is to make you stop, stare, and rethink that place you call home. And that includes a rug that references your many, many trips to the big box store. It resembles an Ikea receipt for buying said rug (which, based on the print on the rug, should set you back roughly $599), complete with tattered edges as if it's been ripped from the register's printer.
The line is "about elevating the anonymous, everyday icons that we use without noticing. When we put a doorstop on one of the legs of an ordinary chair we create something unexpected – an interruption," Virgil explained in a statement.
He's referencing another one of his designs, which you can see here:
Virgil elaborated further, explaining that when he was given the chance to design furniture — set to launch in stores nationwide in 2019 — he didn't want to just make any old chair. The line looks at how you really live your life, encouraging people to reveal who they really are through the things they own, not just the polished, made-for-Instagram side.
Take, for example, the Markerad cabinet. It's the modern version of a curio cabinet, but all of the walls are glass, so you see every single thing you put in it. Normally, you take things like receipts, notes, spare keys, and pens, and tuck them away in drawers to hide them away from the world. This cabinet bares it all — the messy imperfection of everyday life — and challenges you to be okay with it. Or live an uber-minimalist life, so you never have a thing out of place.
The line also features other twists on the ordinary, like an AstroTurf-esque rug that's painted "WET GRASS," and a long mirror with an abstract design inset, which Virgil cheekily calls the "7 Year Mirror." I see what you did there, Virg.
As Fast Company noted, the only thing that'd make that rug better is if it came custom-printed with exactly what you bought on your last trip, three orders of Swedish meatballs and all. Now that'd be keeping it real.
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