This month alone Kourtney Kardashian, Gwyneth Paltrow, and Marie Kondo have attached their names to punchy home goods lines. The latest to hop on the bandwagon? Frank Lloyd Wright. Yes, you read that (W)right. The Frank Lloyd Wright Foundation has announced plans for an expanded lifestyle collection to honor the famous architect's life.
The Foundation, tasked with ensuring the lasting legacy of the architect behind such iconic works as Fallingwater and the Guggenheim museum, is taking a more hands-on approach to doing so. In a recent conversation with Curbed, foundation CEO Stuart Graff outlined plans to expand into modern living and teach a new generation about the timeless nature of Wright's designs.
“I think in the past, the focus was on serving the museum shops and serving Frank Lloyd Wright sites by creating souvenirs and memorabilia,” Graff told Curbed. “What we’re looking at now is how relevant he is to contemporary living.”
In addition to increasing educational programs and product licensing already offered at the foundation's Talesin headquarters, the foundation is at work on a new series of home goods, millwork, fixtures, and furniture to be sold at a wider range of retailers.
Previously, the only way to get your hands on a Frank Lloyd Wright-approved piece was through an auction house or artist collaborations like Bradbury Wallpaper's limited issue of prints. The foundation hopes that by making it easier to access Wright's designs, the architect's work will be part of a new wave of home design.
Graff also plans to invite up-and-coming designers to reimagine Wright's work for a modern audience, according to Curbed. The foundation's success both in person at the Talesin museum and online with its Amazon sales is proof that a little rebranding is all the classic architect needs to ride the mid-century revival into revenue.
The Frank Lloyd Wright Foundation's lifestyle collection launches this fall, with new projects rolling out throughout 2020. If you can't wait to get your hands on a mid century masterpiece, here are our picks from the Amazon outpost:
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