Wayfair is one of the largest online sources for furniture and other home goods in the world, and now it's venturing off into some new territory—one that we've desperately been asking for. The retail giant has just announced that it will be opening its first ever, full-service physical storefront in the Natick Mall in Natick, Massachusetts.
The Boston-based brand is planning to bring its mission of making furniture shopping easier to its brick and mortar debut. Home design experts will be accessible in the Natick Mall store to offer complimentary design consultations and advice to customers. Shoppers will also be able to purchase physical pieces on the spot or order them to be delivered straight to their homes.
“With the opening of our new retail store, we are offering our customers a new way to enjoy Wayfair’s exceptional shopping experience as we continue to transform the way people shop for their homes,” said Niraj Shah, CEO, co-founder, and co-chairman of Wayfair, in a press release. “We look forward to inviting our customers further into the world of Wayfair, welcoming them to step inside our newest shopping experience guided by the knowledgeable support and expertise of our in-store design team.”
In addition to its first brick and mortar store, Wayfair will also be opening up four more pop-up shops this summer that will include immersive experiences for their customers as well as the ability to shop a curated selection of products. Those locations have not yet been released, so be on the lookout!
More details and information about Wayfair's first physical store will be available in the fall of 2019.
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