If you look around anyone's home—and I mean anyone—you'll more than likely spot at least one item from IKEA. The Swedish brand has been around since 1943, and has evolved into the biggest furniture retailer in the world. IKEA wants to provide affordable furnishings to the many, without sacrificing their affinity for design and aesthetically pleasing products.
This week at the Design Indaba Festival in Cape Town, IKEA launched Överallt, its new, limited-edition collection featuring ten African artists from five different countries across the continent. Its vibrant pieces were inspired by daily rituals, and range from chairs to bowls to even a sustainably sourced bag. One particularly intricate piece in the collection, the woven basket, was inspired by a hair-braiding ritual.
"The main objective for me was to tap into the ritual of braiding and my own experience as a Senegalese woman who braids her hair," Selly Raby Kane, one of the designers, told AD of her designs.
Not only do the bold designs and products celebrate African culture, they're also meant to build bridges and bring people together.
“With Överallt, we want to encourage and trigger people to come together and eat, stories, be creative and spend time with one another," said James Futcher, Creative Leader at IKEA, to Design Indaba. "And, thanks to the merging of creatives and all the good discussions we’ve had along the way, each design has a way of supporting that. Överallt is like a palette of socializing tools."
The most socializing-focused pieces in the collection include: A curved bench that can seat multiple people, bowl sets for serving food, and colorful rugs that spark conversation. And we're willing to bet the items will find homes all over the world.
The Överallt collection will be available at IKEA in May.
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