Yes, I'll admit it, I'm one of those people that walks into Target for just one thing and leaves with my wallet $200 thinner than when I walked in. It's a problem. Unfortunately, for people like me with no self-control, the retail giant just launched a new online marketplace, called Target + (Target Plus), giving you a whole new way to get your shop on.
In an announcement, Target revealed their new online retail initiative, which will be a curated collection of products—including categories like home, sporting goods, toys, and electronics—from third-party sellers. This new line of hand-picked merchandise will fit seamlessly into Target.com.
“Target + provides guests with a curated selection of product choices that enhance our existing assortment, with the perks they enjoy from Target, like 5 percent off with a Target REDcard, free shipping and easy in-store returns,” said Rick Gomez, Target’s chief marketing officer and digital officer, in the press release. The goal is to ensure that you can buy just about anything you need from the bullseye brand—and in this instance, without even having to get up off your couch.
Unlike other third-party marketplaces that allow anyone to apply to become a seller (like Walmart and Amazon, for example), Target will be select which brands can and cannot be found on Target +, creating an exclusive collection. According to TechCrunch, some of the current sellers already include SVSports, Mizuno, Kaplan Early Learning Company, Serenity Health & Home Décor and Music123.
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