If you're like us, then you're likely counting down the days, hours and minutes until Chip and Joanna Gaines launch their new collection at Target. Dubbed Hearth & Hand with Magnolia, the line will officially launch in stores and online on November 5. While we've already seen an exclusive preview of the line, now you can get an even better sense of the couple's designs in Target's new holiday season commercials.
Full of cute home accessories, kitchen staples and pieces that will fit right in down at the farmhouse, the television spot offers a fun look at the new line. You also get to see exactly how Joanna would style some of the items in her own home.
Joanna describes the housewares in her Target collection as having a "modern farmhouse aesthetic." And with almost every piece coming in under $30, it's going to be hard not to try and buy it all. Our prediction? Everything's going to sell out fast.
But Hearth & Hand is just one of Target's many new exclusive labels launching this year. "This fall we introduced our 'More in Store' campaign, created to celebrate our new brands that guests can only find at Target," Target's Chief Marketing Officer Rick Gomez tells CountryLiving.com. "As our newest exclusive brand, we have a robust marketing program in place to introduce our guests to Hearth & Hand with Magnolia, and this broadcast spot is just the beginning."
The ad will premiere on Target's Youtube page this Sunday night, but you can get a first look at it above.