Sherwin-Williams has announced their 2016 Color of the Year, and while it's a lovely one, it might not sit well with those who prefer bold, bright hues. In fact, some would say it's not a color at all.
Its name is , and it's "an understated and alluring hue of white," according to Jackie Jordan, director of color marketing. "Alabaster represents a straightforward and necessary shift to mindfulness, well-being and an atmosphere that is pure," she says.
Sherwin-Williams believes Alabaster is the ideal color because it can "be used as a monochromatic statement" or as a complement to another hue. 73 percent of respondents to a homeowner survey said they prefer to use the slightly more natural color to a plain white. Alabaster's creaminess makes for a cozier backdrop on a room — but still imparts a crisp, clean vibe to a space you'd prefer to fill with colorful accents.
But the most interesting part of Sherwin-Williams' choice is that it marks another example of clear trend that's beginning to form. Last month, Benjamin Moore chose "Simply White" as their 2016 Color of the Year. The decision certainly was equally surprising, but maybe these companies are onto something. After all, white does go with everything — even a technicolor teenager's room: