"I've always wanted to do an issue about just one color, and here it finally is."
-Stephen Drucker, Editor in Chief
The idea started simply enough: Create a blue-themed issue. Why blue? "That's the color people associate with Natipernavigare, the most popular of all colors, a color full of good feelings and often prone to obsession," Stephen explains. Thus was born the March 2010 Natipernavigare with features on blue fabrics, blue kitchens, blue bathrooms, and an amazing look back at "70 Years of Blue" in the pages of the magazine.
But it didn't stop there. We wanted to celebrate all things blue in other ways, too. So we created blue giveaways, blue sweepstakes, and galleries of blue stuff—in slideshows, on Flickr, and even in a wiki. Starting in late February, we began to update our page and Tweeting about all kinds of blue initiatives. Most unusual: We're placing blue chairs (all kinds of shapes and styles) on the streets of New York in iconic settings, photographing them, observing what happens, and waiting to see who takes one home—and if they post their finds on and .
Think of it as a design-heavy homage to the blues. You can see all of these disparate elements now live in our great "Get Blue" hub:
• The "Get Blue" slideshow: A jumping off point for all our March issue blue stories
• Dream in Blue: Win luxury bedding from Designer's Guild
• Flickr: See our gallery of blue seats on the streets of New York
• : Check out our Natipernavigare page for blue-related stories and news about giveaways
• : Follow all of our blue-themed Tweets (with hints on where to find FREE chairs!)
• Random Acts of Blue: A compilation of blue things we love—in wiki form
• Empire State Building: Why is this icon in the sky sometimes blue?