Instagram's Most Popular Travel Account Will Give You Serious Wanderlust

There's a reason they have 5 million followers.

Instagram via @neskirimli

When you scroll through Instagram, you expect to find a few things: total cuteness (puppies!), serious style inspiration, and gorgeous travel shots. And when it comes to bucket list destination-worthy photos, the account is hands-down the most popular — it boasts an impressive 5.2 million followers. Take a look:

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first started posting dreamy travel photos back in January 2012 — and it has since grown to become one of the most successful accounts ever. His secret sauce? Using data-driven analysis to figure out which posts will appeal most to his huge following.

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This shot of vibrant red leaves in Amsterdam is one of the account most popular posts of all time (with 210,000 likes) thanks to the bold color that stands out in follower's feeds.

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Perspective is also key. Here, a shot from 's popular account features their signature style with the star of the shot (the photographer's wife) reaching back to hold his hand in front of the Taj Mahal in India.

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Even something as simple as the pose of the model in the image makes a difference — like this woman in a lace dress on a boat in Positano, Italy.

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However, it's not an exact science. Sometimes pictures without people perform better.

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And other times, the less posed, more natural cameos stand out in the feed.

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But who actually takes the photos? It depends. The account features work from in-house photographers, popular accounts Jauncey created partnerships with, or anyone who uses the hashtag #beautifuldestinations.

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But Jauncey doesn't just keep all of his valuable knowledge to himself. His team now works with other companies (like hotels, airlines, and tourism boards) to help them grow their social media presences. And for that, we (and our feeds) thank him.

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