While the Danes have hygge, Swedes have mys, which basically translates to “coziness.” While the two concepts are similar—they both come from Scandinavian countries with extremely cold winter weather, for one — mys has a particular focus on eating delicious food that comes to a head on Friday evenings with the tradition of fredagsmys.
Fredagsmys translates roughly to “cozy Fridays” and became embedded in Swedish culture in the 1990s when a marketing campaign for chips encouraged people to relax at home on Fridays and indulge in junk food after a long week of eating well and working hard.
While fredagsmys can look different whether you’re a family with kids or a group of friends who get together every Friday night, the key ingredient “is easy meals for which everyone is the master chef,” according to the book .
“Finger food and snacks are preferred to cooking and cleaning a pile of dirty pots and pans,” Liselotte Forslin and Rikard Lagerberg .
Today, tacos are the go-to fredagsmys food instead of chips, but the concept remains the same.
Gather your family or close friends after a long work week and gather around a meal that requires little to no cooking — like a DIY taco bar — and settle in to watch a movie or binge your way through the latest Netflix hit.