Shopping for home appliances can be, shall we say, trying. After all, so many of them look the same—and so few (especially at affordable prices) are downright fun. But now, thanks to Samsung, refrigerators are receiving a new look.
In an effort to cater to millennials, Samsung has decided to take a new approach to your average home appliance. The company's new "Bespoke" line of fridges are designed to blend in with your cabinets.
They come in eight different sizes, nine different colors, and three different textures (when did refrigerators start having textures to choose from?). Now you get to buy a customized refrigerator that fits you and your style. There's even an 18-inch fridge for teeny apartments!
Sadly, the Bespoke line is only available in Korea at the moment. But the concept is a part of a much bigger initiative called Project Prism.
As Samsung's pPresident and CEO of consumer electronics, Hyun Suk Kim, said in a speech at the launch event, "There is a growing trend across this generation, especially among millennials, that sees us valuing personal tastes and experiences foremost. With Project PRISM, we are reflecting this trend, and hope that Samsung can become a prism-like medium, able to reflect each and every colorful consumer lifestyle.”
Samsung described the line's launch event as a "playground"—and for good reason. The event included product displays, a cafe, and even an experience zone where you were able to get hands-on with the product.
"Project PRISM’s philosophy is that only when truly reflecting a consumer’s lifestyle can a home appliance fit seamlessly into their lives – and Bespoke marks the start of this process,” said Hyun Suk Kim.
Consider us stoked to see what else Samsung releases in Project Prism (I'm holding out hope for better looking microwaves).
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