The latest viral video trend on Instagram also happens to be an incredibly hypnotizing one: . To make these popular videos, artists film themselves swirling, spreading and scraping different paint colors across their palettes to create one-of-a-kind shades.
But what is it about these videos that makes them so unbelievably satisfying? Science says it might have something to do with the color of the paints used: Green, blue, purple and pink shades are all believed to have a calming effect, .
Regardless of what makes them so appealing, these videos make it hard to look away. Press play and prepare to be totally mesmerized.